London | April 9, 2014
Royal Geographical Society
1 Kensington Gore
- Bruce Poon Tip - G Adventures, Founder
- Tony Wheeler - Co-Founder, Lonely Planet
- + Special Guests
Space is Limited.
1 Kensington Gore
The Future of Tourism is as much about answers as it is about questions. Entering its third year, the series has led the conversation about how travellers and travel companies can make the world a better place to live and explore. With the debut of his first book, Looptail: How One Company Changed the World by Reinventing Business, Bruce has taken the essence of past FoT events and transformed them into a business philosophy founded on passion and purpose. In 2013-14, the Future of Tourism series will be a global launch party for Looptail.
Joining Bruce will be Tony Wheeler, Co-Founder of Lonely Planet. Together, they will explore the roles travel and sustainable tourism play in the modern world, and how they set the agenda for the futures of both the travel industry and our planet.
Past Future of Tourism events have sold out fast. Please RSVP early to avoid the disappointment of missing this event!
Founder of G Adventures, Bruce has been one of sustainable tourism's most active proponents for more than 20 years. As Bruce sees it, there is no box to think outside of anymore, and concepts like 'freedom' and 'happiness' can—and in G Adventures' case, do—make for a functional and successful business model.
Travelling across Asia on the ‘hippie trail’ of the 1970s led to the creation of Lonely Planet Publications. From those early guidebooks Lonely Planet Publications has grown to become the world’s largest independent guidebook publisher with more than 500 titles in print, over 500 staff and offices in London and Oakland as well as the head office in Melbourne. One hundred million books – plus websites, digital publications, smart phone apps, a photo library and TV productions. In 2011 we completed the sale of Lonely Planet to BBC-Worldwide which hasn’t stopped Tony travelling. In the past year he’s climbed volcanoes in the Congo and tracked down the wreckage of Admiral Yamomoto’s Betty bomber in the jungles of Papua New Guinea.
G Adventures has had its collective finger firmly on the pulse of travel for over 20 years. We have worked hard to make it beat faster by offering the widest selection of affordable small-group tours, safaris and expeditions across the world. We believe that every adventure begins with a single step, and that experiencing different lands and cultures can make the world a better place for all its inhabitants.
Planeterra is a non-profit organization that empowers local people to develop their communities, conserve their environments and create humane and supportive systems for their endeavours. All proceeds from the Future of Tourism event will go to fund Planeterra projects around the world.