The Future of Tourism

Future of Tourism is coming to London UK! Register now to attend the event and learn about what’s coming next for the travel industry.


London | April 9, 2014


Royal Geographical Society

1 Kensington Gore
London, UK


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A Discussion on The Future of Tourism with Bruce Poon Tip, Founder of G Adventures.

The Future of Tourism is as much about answers as it is about questions. Entering its third year, the series has led the conversation about how travellers and travel companies can make the world a better place to live and explore. With the debut of his first book, Looptail: How One Company Changed the World by Reinventing Business, Bruce has taken the essence of past FoT events and transformed them into a business philosophy founded on passion and purpose. In 2013-14, the Future of Tourism series will be a global launch party for Looptail.

Joining Bruce will be Tony Wheeler, Co-Founder of Lonely Planet, Julia Bradbury, TV Presenter, Pippa Jacks, Editor TTG and Lyn Hughes, Editor-in-Chief Wanderlust. Together, they will explore the roles travel and sustainable tourism play in the modern world, and how they set the agenda for the futures of both the travel industry and our planet.

Past Future of Tourism events have sold out fast. Please RSVP early to avoid the disappointment of missing this event!

Our Expert Speakers

G Adventures Founder Bruce Poon Tip

Bruce Poon Tip, Founder, G Adventures

Founder of G Adventures, Bruce has been one of sustainable tourism's most active proponents for more than 20 years. As Bruce sees it, there is no box to think outside of anymore, and concepts like 'freedom' and 'happiness' can—and in G Adventures' case, do—make for a functional and successful business model.

Tony Wheeler

Tony Wheeler, Founder, Lonely Planet

Travelling across Asia on the ‘hippie trail’ of the 1970s led to the creation of Lonely Planet Publications. From those early guidebooks Lonely Planet Publications has grown to become the world’s largest independent guidebook publisher with more than 500 titles in print, over 500 staff and offices in London and Oakland as well as the head office in Melbourne. One hundred million books – plus websites, digital publications, smart phone apps, a photo library and TV productions. In 2011 we completed the sale of Lonely Planet to BBC-Worldwide which hasn’t stopped Tony travelling. In the past year he’s climbed volcanoes in the Congo and tracked down the wreckage of Admiral Yamomoto’s Betty bomber in the jungles of Papua New Guinea.

Julia Bradbury

Julia Bradbury, TV Presenter

Credited with revamping Sunday night primetime television as presenter of Countryfile, Julia Bradbury is one of the small screen’s most popular and versatile presenters. Julia’s impressive back catalogue includes a decade of travel journalism presenting Wish You Were Here and more recently the Rough Guide. Julia also fronted Planet Earth Live with Richard Hammond; BBC1’s incredibly ambitious natural history programme offering a uniquely simultaneous look at some of the most charismatic animals around the world. In 2010, Julia supported the Children in Need charity appeal when she participated in a unique six part relay race, Around the World in 80 Days, and traveling through Kazakhstan, Russia and Mongolia.

Pippa Jacks

Pippa Jacks, Editor TTG

Pippa Jacks is editor of the UK's longest-established travel industry magazine, TTG. With a personal passion for sustainability, she introduced a regular section on 'good business' to the magazine three years ago, and TTG has since championed ways in which the industry can care for communities and the environment, both on home-soil and in holiday destinations. Pippa has reported on inspiring sustainability initiatives around the world, and last year spent a month visiting responsible tourism projects in Sri Lanka. When not editing TTG, she can normally be found 20 metres down exploring coral reefs, or trying to recognise tropical bird species in a rainforest.

Lyn Hughes

Lyn Hughes, Editor-in-Chief Wanderlust

In 1992 Lyn and her late husband, Paul Morrison, were bored on a flight to South America and so schemed out their ideal travel magazine on the back of a sickbag. The idea stuck and, returning to the UK a few months later, they launched Wanderlust magazine from their spare bedroom. The magazine gradually grew to be one of the UK’s leading travel magazines, with numerous awards under its belt. As editor-in-chief, Lyn was Highly Commended as Publisher of the Year in 2007 and 2008. The Times lauded Lyn as one of the “50 Most Influential People in Travel.” A fellow of the Royal Geographical Society, Lyn is still a writer and photographer in her own right. She is regularly consulted by tourist boards and governments on travel-related issues, especially regarding ethical tourism.

The Future of Tourism is Presented By:

G Adventures - the Great Adventure People

G Adventures has had its collective finger firmly on the pulse of travel for over 20 years. We have worked hard to make it beat faster by offering the widest selection of affordable small-group tours, safaris and expeditions across the world. We believe that every adventure begins with a single step, and that experiencing different lands and cultures can make the world a better place for all its inhabitants.


Planeterra is a non-profit organization that empowers local people to develop their communities, conserve their environments and create humane and supportive systems for their endeavours. All proceeds from the Future of Tourism event will go to fund Planeterra projects around the world.